MuscleTech Smart Protein™ Bar. It's got muscle and protein in the name.In the wrapper, though, it's more sugar than protein. While the callout screams 20g Protein! The bar has more grams of carbs than 20... but that's not being advertised.
The 30 grams-of-protein bar has 38 grams of carbohydrate. There's a reason it tastes like Triple Chocolate Chips.
Ingredients: Protein Isolate Blend (Whey Protein Isolate, Milk Protein Isolate), Soy Protein Isolate...
How's this possible? Reading the ingredients list on the label shows the first and second ingredients as Protein - if you read the parens, it's one, two, three, four - Protein, Protein, Protein, Protein. Awesome.
How's it even possible to have more carbs then?
Let's read on.
Ingredients: Protein Isolate Blend (Whey Protein Isolate, Milk Protein Isolate), Soy Protein Isolate, Chocolate Coating (Maltitol, Palm Kernel Oil, Whey Protein, Sugar, Cocoa Powder, Soy Lecithin, Vanillin), Chocolate Cookie Pieces (Wheat Flour, Sugar, Partially Hydrogenated Soybean and/or Cottonseed Oil, Cocoa (Processed with Alkali), Salt, and Sodium Bicarbonate), Glycerine, Polydextrose, Corn Syrup, Water, Hydrolyzed Gelatin, Fractionated Palm Kernel Oil, Sugar, Rice Flour, Cocoa (Processed with Alkali), Fructose, Natural and Artificial Flavors, Chocolate Liquor, Non Fat Dry Milk, Salt, Soy Lecithin, Rice Starch, Sucralose, Evaporated Cane Juice, Peanut Flour, Wheat Starch, Almond Flour, Pecans, Walnuts, Cashews, Hazelnuts.
Combine all those sugars and starches and flours and shites and the grand total is more than the proteins. It's simple math, just with the numbers hidden from view.
A reminder that the bottom line - total protein vs. total carb - is the way to weigh your protein bar, if you must eat one. The manufacturer's ingredients breakdown is usually deliberately misleading. Smart Marketing, but not Smart Protein.
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