Design Rationale was:
- "666" has to be in the logo.
- A brand name has to be developed. (Think "Zoloft", "Viagra" or "Crestor.")
- Must use "Red". (Satan owns this color. Sorry "Target" and "Coke.")
- Spend no more then 30 minutes on it. (Have work to do.)
- Approach it like a corporate client.
- No cliches. (Think "Devil Horns" and "Trident.")
Here were Von Glitschka's originals (So, Von, you would show the devil just two options?):



And some other fun ones that followed after:



There was some futzing with God-logos, but nobody nailed anything.
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