Kare-o Lot About Redesign?

I love examining logo and packaging redesign tweaks. The "new" Pepsi logo's getting a lot of attention just now, but here's a fun one: Karo syrup. New bottle and label. Can you tell which one is the refreshed version? And maybe why?




Wait for it! ...











It's the one on the left - in the easy squeeze bottle. The old one has the straight sides. Guess it looks more grabbable off the shelf? They did a logo redesign a while back and nuked their trademark "Tailed-K" as seen at left in the thumbnail. Since Karo makes pancake syrup and other drippy stuff, appears that they're trying to offset the brand name into its own realm, and set the "light corn syrup" descriptor apart from the brand name. Also, looks like they're trying to play up the fact that they're TRUSTED and use REAL vanilla. And if you can't trust your gooey sugar to use the real vanilla, you're misplacing your trust.

Also, the dead giveaway was the fact that the old bottle has turned a cloudy yellow. Real vanilla or not, new label and bottle or no, the stuff is a urine sample in your cupboard.